ITE & MICE, Hong Kong’s only travel fair, continues highlight the theme of Wellness and Medical Tourism (WMT) which will next be held from June 14 to 17, 2012 at the Halls 1A to 1E at the Hong Kong Convention & Exhibition Center.
Hong Kong, with relatively high income and living costs and a population fond of traveling abroad, offers excellent potential as market for WMT.
In 2007 / 08, health expenditure in Hong Kong funded by out-of-pocket payments by households rose by 8.92% to HK$27.5 billion, and individually purchased private health insurance rose by 12% to HK$4.7 billion. CLICK for WMT Market News Update
In 2010, Hongkongers made 84.4 million departures, and incurred US$17.5 billion on international tourism expenditure, while Japan with a population 18 times of Hong Kong spent US$27.9 billion or 1.6 times. Hong Kong thus has a very high per capita spending on international tourism. CLICK for more…
The comprehensive ITE & MICE, which in 2011 was visited in the two trade days by 11820 visitors with 73% from Hong Kong and 17% from mainland China, and in the two public days 69320 visitors with 72% prefer traveling in FIT and 5% tailored made groups, is ideal platform for promoting WMT.
Scattering in the last Expo were some 50 exhibitors that include hospitals, healthcare groups, clinics, spa and hot spring facilities, hotels and resorts etc. There was a Taiwan pavilion specifically for WMT, while several NTO from Asia and Europe also highlighted / included WMT in their pavilions or official stands. A seminar on WMT for trade with speakers from pavilions of Taiwan and Thailand drew 140 pre-registrations.
ITE & MICE draws some 800 visitors from trade and mass media from Hong Kong, China (mainland) and abroad, and there are also extensive pre-show publicity. Therefore, WMT exhibitors can enjoy publicity beyond the fairground, before, during and after the Expo.
Organized by TKS Exhibition Services Ltd., ITE & MICE is supported by China National Tourism Administration, Hong Kong Tourism Board, Travel Industry Council of Hong Kong and Macau Government Tourist Office, trade associations of travel agents and event industries from Hong Kong and in the region. Official Air, Cathay Pacific and Dragonair, sponsor the hosted buyer program of ITE & MICE.
For further info including past exhibitor list and market news, please visit official website of www.itehk.com. For enquiry of exhibiting and visiting, please send email to travel@tkshk.com or contact the Organizer, TKS at (852) 3155 0600.
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