With the free ITB Mobile Guide app visitors to ITB Berlin are always well informed. This year’s trade fair guide has numerous new features, including "What’s on" overview of current events, plus an A to Z of ITB, which lists everything visitors need to know about the world’s largest travel trade show (7 to 11 March 2012). Besides a map of the grounds, information includes the programme of the ITB Berlin Convention, a list of events along with press conferences, presentations, receptions, and a function for looking up exhibitors. For the first time the Android and iPhone versions showing the grounds are linked to a comprehensive map of the halls. As always there is a list of all the exhibitors with links to the Virtual Market Place and a wealth of information for visitors to Berlin. After the fair closes the ITB Mobile Guide provides users with information on the quickest way to the city centre and tips on Berlin nightlife. Also included are restaurants, bars and information on tourist attractions.
The ITB Mobile Guide – provided by GIATA & TOURIAS – is available for downloading free of charge from the App Store and Android Market. This clever pocket-sized trade fair companion can be easily downloaded from www.itb-berlin.de/mobil, can be run using a mobile or smartphone browser from itb-berlin.mobi, or can be requested via SMS by sending the keyword "ITB" to +49-177-1781424 (individual SMS/download charges apply).
The ITB Mobile Guide was developed by leading tourism content providers TOURIAS & GIATA. Both companies offer comprehensive solutions for mobiles and smartphones for hotels, tour operators and travel portals. With the GIATA TOURIAS Travel Guide travel agencies and tour operators are able to offer their customers a free smartphone travel guide to over a hundred of the most popular travel destinations. "Apps have become indispensable to the tourism industry ", says Christoph Schotter, managing director of Tourias Mobile GmbH. "They create entirely new prospects for marketing and winning over new customers."
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